Many individuals and businesses, especially start-ups, pay little or no attention to the performance and result of their website.
They feel I have a website running, that is all. No wonder, many do not even bother to renew when it expire. You need to know that your website is a major part of your business. It should be given same attention you give to other areas such as cash-flow.
1. Your website should simplify your business process
If your website is not doing this, you need to reconsider why it was set up
Most questions frequently asked about your business can be added to your FAQ page to minimize the number of calls to answer the same question again and again
2. Be found
If I google about what you do in search engine, which position will you rank?
If you do not rank among first or second page, then you are missing lots of money
Invest in Search engine optimization, it worth the effort
3. Give them a reason to visit
If you don't visit your website from time to time, why should others visit
You need to have something that will bring them to your website regularly.
You can integrate a blog that informs and educate your prospect from time to time.
This is also good for professional companies that are not allowed to do direct marketing
4. Mobile friendly
Most users access websites via their mobile. When you make your website responsive to major devices and across browsers, it enhances user experience and give them reason to stay
5. Renew your website long before expiration
When people visit and see domain has expired, it brings down the reputation of your organization and you lose money
6. Security first
Don't just come up with good design. Invest in security. Seeing your website is hacked will put off lots of prospects. Prevention is better than cure.
7. Customer support
Ensure your website company are available anytime you need them to fix something on your website. After sales support is key in any ICT related service.
8. Ease of update
Whether you are building from scratch or using a CMS, ensure you can modify and update the website by yourself with ease. This will help to fix urgent minor corrections that may not require the need to contact your developer every time
At Tech24, we give priority to getting the desired result from your website as stated above and even more.
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Related: Reasons why you must have a website